What does Marketing cover?

Silktide’s Marketing module covers a range of areas:

• Search rankings for you and your competitors
• PPC advertising
• Content optimization
• Technical optimization
• Backlinks
• Popularity
• SERP
• Amount of content

More generally, Marketing helps you gain more business online, by (a) gaining more relevant visitors and (b) converting those visitors more effectively.

The Marketing module is mostly used by non-technical digital marketers. However, some areas can also concern content editors and developers.