Content optimization

This screen shows areas of the website which are not following a range of marketing best practices.

You should improve the content on your website for SEO and SEM. This page ignores technical issues and focuses on areas content editors can improve.

What it covers

The following checks fall under best practice by default:

  • Alternative text should be present in images
  • Every page should contain a heading
  • Every page should define a title
  • Meta descriptions should be present for relevant pages
  • Alternative text should be relevant

How to use it

Violations of best practice are shown at the bottom of the screen. These are sorted with the most severe first

Click on a page to view specific best practice issues with that page in the Inspector.

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