Glossary

• Alternative text
• Analytics
• Backlinks
• Bounce rate
• Cascading Style Sheets (CSS)
• Competitors
• Computed source
• Content Management System
• Crawling
• Favicon
• Fully qualified URL
• Heading
• HTTP status code
• Inspector
• Invisible text
• Keyword
• Leaderboard
• Link building
• Link rot
• Links to fragments of a page
• Metadata
• Page title
• Redirection
• Score
• Search campaign
• SSL and TLS
• Support levels
• Understanding HTTPS Certificates
• Uptime monitor
• URL
• User roles