Backlinks
Backlinks – also referred to as “incoming links” – are links pointing at pages on a website from other websites.

Why backlinks matter
Backlinks act as a kind of vote of confidence in a website, and search engines like Google pay great attention to them.
The volume and quality of backlinks correlates highly with how well regarded a website is by search engines. Websites with many links generally rank higher for keywords relating to those backlinks.
As Search Engine Optimization has becoming more sophisticated, many websites have used questionable practices to build artificial backlinks, to boost their search engine ranking. Search engines have responded with increasingly sophisticated analysis of backlinks. As such, link building (i.e. purposely obtaining links to a website) has become an important and complex part of effective Search Engine Optimization.
Further reading
- Link building – Silktide
- What are backlinks? – MOZ
See more
- User roles
- URL
- Search campaign
- Invisible text
- Support levels
- Uptime monitor
- Leaderboard
- Score
- Bounce rate
- Understanding HTTPS Certificates
- Crawling
- Fully qualified URL
- SSL and TLS
- Content Management System
- Alternative text
- Analytics
- Cascading Style Sheets (CSS)
- Computed source
- Favicon
- Competitors
- Heading
- HTTP status code
- Inspector
- Invisible text
- Keyword
- Link building
- Link rot
- Links to fragments of a page
- Metadata
- Page title
- Redirection