Who should use Silktide
There is no limit to how many users you can add to Silktide, or charge for doing so. You should therefore consider everyone would get benefit from using the platform, and what access or training they might warrant.
Here are common roles that may apply to your organization, and how we recommend they use Silktide:
Website managers
Anyone with direct responsibility for a website should probably have full access and training for the Silktide platform. We recommend they are made Owners or Creators (see user roles), and are allowed to see their own website(s) and any others within your organization so they can benchmark against each other.
They will usually want leaderboards to be emailed to them on a regular schedule. If they are responsible for a team of developers or content editors, they may also want to receive alerts when certain problems occur.
Digital marketers
Anyone with responsibility for digital or online marketing will usually want to use Silktide to measure and optimize their SEO and user experience. They will typically find immediate value in setting up search campaigns to monitor, and reviewing their performance over time.
They will usually want to see scheduled leaderboards summarizing the performance of their website(s), but they rarely need alerts to tell them when something is happening right now.
Marketers may optionally also consider looking at content and accessibility issues, if these are within their responsibility.
More senior staff
We normally recommend more senior staff are periodically emailed a simple leaderboard of your organization’s overall performance. This process can be fully automated and requires little or no training. They can optionally choose to drill into a leaderboard to look at individual websites.
Content editors / CMS users
These are people who can create and edit pages within your website. Typically they contribute a lot of content to your website, but they are not technically knowledgeable. One of the primary benefits of using Silktide is that automated checks can ensure these users don’t break anything, without you having to train or police them excessively.
Usually we recommend you set these users up to only see non-technical actions that could impact them, such as spelling errors and broken links. They should receive alerts when any of these issues occur.
Editors can also be subscribed to leaderboards which measure them for these criteria against their peers. For example: which section of your website has the fewest spelling errors + broken links? We have found this to be a highly effective way of motivating quality control across your team.
Developers / IT / Operations
These are technical staff responsible for programming, hosting, and supporting the website. In most organizations, this is a distinct role from people who produce the content or design the website itself.
We usually recommend developers are given access and training for most of the Silktide platform, and set up with a range of alerts for websites they are responsible for. If you are concerned with marketing or accessibility, we recommend Silktide gives your developers specialist expert training.
Website designers / UX designers
These are generally non-technical staff responsible for the visual appearance of your websites and web applications. They rarely have direct control over the website itself, but their work normally goes through a developer to be turned into working webpages.
Designers usually don’t need access to Silktide, but if you are concerned with accessibility, we recommend they are brought to a short Silktide training session to highlight concerns that will impact their work.